Carlos R. Jimenez Navarro (CEO and Founder)

Originally from Santa Cruz de Tenerife, Spain, Carlos has always been captivated by the intricacies of healthcare. His childhood exposure to educational materials like the “Once Upon a Time… Life” cartoon series fostered a deep-seated curiosity about the human body, laying the groundwork for his career in the field.

Following a sports injury in 1998, Carlos discovered acupuncture, sparking his interest in alternative healing methods. This led him to pursue formal studies in Acupuncture and Moxibustion, which he completed in 2002.

Over the years, Carlos has shared his expertise as an acupuncturist and educator, teaching courses on Acupuncture and the Nogier Method. His passion for understanding the human body prompted him to further his studies in Physiology and Human Anatomy at the University of La Laguna and the Universidad de Cordoba.

In the corporate world, Carlos contributed to Healthcare Marketing Consultores, SL, where he supported pharmaceutical companies with research efforts.

Recognizing the growing demand for digital solutions in healthcare, Carlos founded Cabiros in 2010, offering services to help doctors establish their online presence.

In 2012, Carlos traveled to the United States to explore business development and marketing strategies tailored to the healthcare sector, which eventually led to the establishment of Boider in 2015.

In 2023, after more than a decade in the marketing field, Carlos decided to focus on the exploration and teaching of Cognitive Biases. He delved into how these biases affect people’s perceptions of products, their communication, and relationships, particularly with the rise of AI and social media and its potential impact on future generations.

Carlos’s academic journey includes earning a Master’s Degree in Nutrition and Dietetics in 2017, followed by a Master’s in Neuromarketing in 2019, where his passion for Cognitive Biases became the focus of his thesis. He is currently enrolled in his final Master’s program in Neuroscience and Multiple Intelligence at INESEM (Instituto Europeo de Estudios Empresariales).

Throughout his career, Carlos R. Jiménez Navarro has remained dedicated to advancing healthcare practices and supporting professionals in their endeavors.