Boider began in April 2010 as a company called Cabiros. According to Greek mythology, two creatures named Cabiros were the principal helpers of Hephaestus, the god of work. The company was founded to work hard for clients and offer simple, efficient solutions in design and marketing. In 2012, the decision was made to focus exclusively on the healthcare community, and the name was changed to Boider. Boider is acronym of Boethos Ideas Ergasia, which roughly translates to activities that help to develop ideas. The new name reflects the company’s mission to help clients develop their business ideas.
Why the Healthcare Community?
Over the years, more and more clients in the healthcare community have expressed concerns over the use of new technologies, social media, privacy, etc. As we mention in the Marketing section, good communication is more than just choosing the right words. It’s very important to use the right channels that reflect your unique voice and views. At the same time, you want to be in sync with your target audience and understand what they think about, how they communicate, and what they like so you can offer content they will respond to. To learn more about our marketing and design services, please click on Boider Marketing.
Beyond Marketing and Design Solutions
In 2016, our company started hosting networking events. Through those events we started to connect people within the healthcare community. In the beginning of 2020, our events were canceled because of Covid-19 but we continued to develop relationships with companies and healthcare professionals. To learn more, please review our Boider Connects page.
In response to pandemic shifts, in 2021 we started an online series centered on Cognitive Biases and will continue to create content around the subjects of Neuromarketing, Neuroscience and Nutrition. To explore further, please click on Boider Learning.